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What Marketers Can Learn From the Indomitable Deion Sanders Brand Playbook

Everybody’s eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans throughout his career with his larger-than-life talent and personality. As for career success, Sanders is the only athlete to play in both a Super Bowl and a World Series.

In the last year, he left his head coaching job at Jackson State University after a conference championship and undefeated record for the University of Colorado (CU) Boulder Buffaloes. The season is still young, and the ‘23 Buffaloes story is far from written (3-1), but home tickets are sold out and we’re in for one hell of a show. CU-Colorado State University was ESPN’s fifth most-watched college football game ever, shattering records for late prime window and regular season viewership.



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