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Music videos, Tour Announcements & Industry News
::THEELEVATORPITCH::
We are a full-service artist management and fan engagement company, specializing in a holistic approach to strategic planning, superfan development, public relations, and the tactical deployment of technology and marketing initiatives.
Our mission is to empower artists by creating comprehensive growth strategies, building lasting connections with fans, and maximizing their full brand potential.
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Top Content Creators Giving Valuable Insight
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Artist Management
We provide end-to-end career management, from negotiating contracts and maximizing brand partnerships to guiding creative and professional growth, ensuring artists achieve sustainable success.
Superfan Development
Through deep audience analysis and engagement strategies, we transform passive followers into dedicated superfans by crafting personalized experiences, exclusive content, and meaningful fan interactions.
Monetization Strategies
Helping artists capitalize on their content and brand through diversified revenue streams, including digital sales, partnerships, and performance opportunities.
Custom Content Strategy
Crafting unique, platform-specific content strategies that align with the artist’s voice, engage their audience, and maximize visibility across all digital channels.
Publishing & Distribution
Ensuring that artists retain control of their creative work while optimizing the distribution process to reach global audiences and generate royalties through strategic publishing partnerships.
Merchandising
Developing and managing merchandising lines that reflect the artist’s brand identity, helping to enhance fan engagement while generating additional revenue through creative product offerings.
Brand Development
Building and evolving the artist’s brand to resonate with audiences and potential partners, ensuring a cohesive image that drives growth across all facets of their career.
Collaborations
Facilitating strategic collaborations with other artists, producers, and brands to expand creative horizons, tap into new fan bases, and create innovative music projects.
Targeted Marketing
Our marketing efforts are precise and measurable, using both digital and traditional methods to connect with audiences, amplify releases, and achieve campaign objectives efficiently
Fan Discovery & Retention
Identifying and engaging new fans while building retention strategies that maintain long-term fan loyalty through personalized experiences, exclusive content, and ongoing interaction.
Business Structuring
Assisting artists with setting up and optimizing their business operations, from financial planning to corporate structuring, ensuring they are positioned for long-term growth and stability.
Arbitration & Legal
Providing expert legal support in contract negotiations, rights management, and dispute resolution, ensuring artists are protected and their interests are safeguarded throughout their career.
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These are just a few of the fine brands that we work and collaborate with to achieve our objectives.
::OURFOUNDINGTEAM::
Over 40 years of combined experience in music, tech, creative services and marketing.
Wes Hoffman
Founder, Managing Director
Jennifer Reid Morris
Director of Public Relations
::GETINTOUCH::
Do you think we may be a good fit to work together? Fill out the form and we will be in touch soon!
310.295.9905